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Kien Nguyen Samsung Vina Electronics MGT '22

Kien Nguyen

CITIZENSHIP

Vietnam

HINRICH SCHOLARSHIP

RMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2022
Co-sponsor: Samsung Vina Electronics

CURRENT EMPLOYMENT

Head of Marketing Communication
Samsung Vina Electronics, Ho Chi Minh City, Vietnam
“Taking the Master of Global Trade program is definitely a strategic move to enrich my knowledge and give me a glance at the business through different lenses.”

Scholar background

Nguyen Trung Kien is Head of Marketing Communication at Samsung Vina Electronics. Samsung is a South Korean multinational electronics company, a major manufacturer of electronic components and is the world's largest manufacturer of mobile phones and smartphones.

His main responsibilities include managing the company’s home appliance business which has a total value of $250 million and growing at 17% annually. He also implements new marketing campaigns to maximize brand exposure and increase sales.

Previously, he has served managerial positions in leading companies namely Vietnam Dairy Company as a Senior Brand Manager in 2014 and Suntory PepsiCo Vietnam as a Brand Manager in 2013. He was an Account Manager at Leo Burnett in Vietnam from 2011 and an Account Executive at Ogilvy and Mather.

Kien earned his bachelor’s degree in Commerce from RMIT University in 2010.

Personal statement

Trading has been in our DNA since a hundred thousand years ago and it will continue to thrive in different times, as we employ different trading methods. Today, with the technological revolution, trading globally is as simple as a tap on your smartphone.

Global trade opens up opportunities for many businesses, bringing a bigger pool of customers and facilitating growth and expansion. However, it also poses many challenges in international logistics, handling cross-cultural differences and digital business management.

I am eager to gain more experience by life-long learning and self-improvement every day. I am keen on taking new challenges, exploring new territory of business, expanding my scope to different business dimensions. Taking the Master of Global Trade program is definitely a strategic move to enrich my knowledge and give me a glance at the business through different lenses.

The program also provides me  the necessary skills and knowledge to be an excellent global trade leader who is ready to take on the opportunities without fear of challenges.It is my privilege to get the Hinrich Global Trade Leader scholarship, it is not only for the financial support, but also for providing me an extensive network of global trade leaders in Hinrich Foundation Alumni Association. Through this course, we can learn from each other and “trade” our knowledge and experience effectively.

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