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Nika Profile 2023

Gelean Veronica M. Evangelista (Nika)




NTU Wee Kim Wee School of Communication and Information
Master of Media and Communication, Class of 2024

“As a Hinrich Foundation Global Trade Leader and marketing communication specialist, my aim is to promote sustainable global trade in the emerging digital economy by facilitating valuable conversations that are practical, tangible, and inclusive.”

Scholar background

Nika is a broadcast media professional with expertise in traditional and digital marketing. She is passionate about crafting and curating memorable brand stories that influence and inspire.

Before pursuing her master's degree, Nika was a Marketing Manager at the Warner Music Group. In this role, she took the lead in various marketing promotions for the music label.

Prior to that, she was a Brand Manager at TV5 where she had key responsibilities in viewer and trade marketing initiatives for the network’s entertainment and sports programmes.

Nika holds a Bachelor's Degree with Honors in Communication from Ateneo de Manila University in the Philippines.

Personal statement

I have a keen interest in the intersection of digital trade and sustainability. Through digitalization, trade communication and logistics can be made more efficient, accelerating progress towards sustainable trade objectives.

As a communications professional, I view media as an avenue to facilitate the exchange of best practices and create a greater understanding of the environmental, economic, and social benefits of sustainable global trade. Media can help create a more informed society. My goal is to promote further awareness about sustainable global trade and its value in improving the quality of life and livelihood of those who practice it.

I aim to engage the Hinrich Foundation network to exchange ideas and best practices relating to global trade. I am excited to learn from my fellow scholars as well as to make my own contributions to the advancement of global trade.