US & Taiwan
HINRICH SCHOLARSHIPLondon School of Economics
London, United Kingdom
Executive Global Master’s in Management, Class of 2024
CURRENT EMPLOYMENTHead of Strategy, Marketing Communications (Greater China)
Apple, Shanghai, China
“The Hinrich Global Trade Leader Scholarship gives me the opportunity to challenge my thinking, exchange new ideas, and together, build a stronger global trade environment for the future.”
David is a marketing expert with over a decade of experience at both agencies and individual corporations. He is currently the Head of Strategy Marketing and Communication at Apple where he leads the team for the Greater China region.
Before joining Apple, he worked as a strategic planner for several marketing firms and tech start-ups in Taiwan and mainland China including Wieden + Kennedy, Blinq and TBWA\Worldwide. He has provided brand developing services for global clients such as BMW, ABInBev and Adidas.
David holds a bachelor’s degree in Journalism and Communications from Ming Chuan University, Taiwan.
Over the last ten years, I’ve been lucky enough to work alongside some of the world's best thinkers in the marketing and communication industry. As a marketing professional specializing in building demand for foreign consumer products in China, I understand that the success of my work helps maintain an open dialogue and exchange of trade between China, and the West, especially as it pertains to the entire global supply chain. Yet, I’ve realized that the more I experience in my career, the more there is to learn. This is the key aspiration motivating me to continue my studies at LSE. My ambition is to challenge and broaden my thinking to grow as an individual and a professional.
As a Hinrich Scholar, this opens up even more opportunities that align with my aspiration. I look forward to the opportunity to connect, learn and share new ideas with a broader range of thought leaders and professionals in the region. I’m excited to bring my academic learnings and professional experience as a marketing strategist in China to the larger Hinrich Foundation community. Together, I hope my contribution can help others build better global business practices for the region.