Nguyen Huynh Mai Thy

Scholar background

Thy brings more than five years’ experience in the FMCG sector to her role as the Frontline Senior Brand Manager at the Coca-Cola Company in Vietnam.

Starting her career as an assistant brand manager at Suntory PepsiCo Vietnam where she worked closely with the trade and sales departments on marketing activities to develop the Revive brand. Thy later joined Vinamilk, Vietnam’s leading dairy company, as the Senior Assistant Brand Manager for yogurt products before promoted to the role of International Marketing Manager where she was assessing markets and designing entry strategies for several Southeast Asian countries including Cambodia, Myanmar and the Philippines.

She received her bachelor’s degree in International Business Management from Vietnam Foreign Trade University in 2014, and her Master of Global Trade at RMIT University in 2023 as a Hinrich Foundation scholar.

Personal statement

Over the past seven years working in the FMCG marketing sector, I had the privilege of acquiring valuable working experience at some of the largest corporations in Vietnam. In my current role, I have been involved in many international market expansion projects in Cambodia, Myanmar and the Philippines. From this, I truly understand the challenges and complexity which the company has to manage when entering a new foreign market from a strategic global trade perspective, rather than just the marketing side.

I strongly believe that there is no better option to bridge the gap between academic knowledge and work experience, as it relates to international trade, than the Master of Global Trade program. By leveraging the knowledge obtained from this program, I expect to be able to apply my expertise to develop holistic market entry strategies and find strategic solutions to increase Vinamilk’s business growth on a global scale.

The MGT not only provides a solid foundation and a framework to acquire professional knowledge to be more competitive in the market, but also provides a platform to expand my business network across multiple industries. On top of that, the course will give me a great opportunity to grow my leadership capabilities and take the next steps in my professional development. This is truly a milestone to transform me to become a global trade leader in the future.