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Lorenz Schneidmadel

Lorenz Schneidmadel




RMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2023


Managing Director
“The Hinrich Foundation Global Trade Scholarship will provide me with a solid foundation to further develop my expertise, deepen methodologies and successfully lead global projects in the future.”

Scholar background

Lorenz Schneidmadel has six years’ experience as a technical product owner in a wide range of sectors including finance, education, e-commerce and human resources across Europe and Asia. He is the Co-Founder and Managing Director of EDUBAO, a digital platform providing supporting services to students who want to study and work in Germany. His main responsibilities include leading the product development team, setting up legal infrastructure for the Vietnam market and managing partnerships with external stakeholders.

Lorenz is an entrepreneur who is keen to develop business in Asia and support German-ASEAN activities in terms of technology transfers and business cooperation. He is the founding member of several tech start-ups in Germany and Asia, including Leelosch, Boxiland and CODE LEAP. He is also a member of the German Council on Foreign Relations in Berlin.

He holds a bachelor’s degree in Mechanical Engineering from DHBW Mosbach. Lorenz was shortly enrolled at Fredrich-Schiller University (Jena) in business Informatics and Humboldt University (Berlin) in Business Administration. He stopped pursuing an academic business degree to start his new venture.

Being able to do a part-time Master´s degree program at RMIT University as a Hinrich Foundation scholar, Lorenz picked up the opportunity to finalize that long-term goal of a business-related degree.

Personal statement

Globalization is a vast opportunity to achieve broad-based development for all countries and citizens in the world. In particular, the interconnectedness of global supply chains has driven global economic growth in recent years. Not only are commodities globally manufactured and traded, but business process outsourcing is also becoming more and more international and global through digitalization and new communication strategies.

Through my work in the field of IT consultancy, which on the one hand targets European companies and on the other needs development capacities in Asia, I have learned how international trade can boost a country's economy and promote further development. With my hands-on experience in the global sourcing of development and outsourcing capacities, the Master of Global Trade comes at a perfect time for me to further educate myself in the areas of digitalization, global market strategies and complex value chains.

My current role is to build efficient structures and to acquire the intercultural management skills to build global teams. The MGT promises strong networking potential for me given that I am joining a powerful cohort with experience working with global value chains.

The changing post-pandemic world requires us all to change and focus more on cross-cultural developments and on innovative technologies. I will be able to drive digitalization in Europe, as well as in Asia, where there are currently no existing links.

Programs such as the Master of Global Trade prepare leaders to drive the next economic revolution that Asia promises to bring. The Hinrich Global Trade Leader Scholarship prepares scholars and business professionals like me to contribute to economic recovery and global service chains around the world.

I am excited to join the Hinrich Foundation Alumni Association so that collectively we can establish a global network of partners.