HINRICH SCHOLARSHIPRMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2022
CURRENT EMPLOYMENTVaccine Consumer Manager, Vaccine Business Unit
MSD, Ho Chi Minh City, Vietnam
“By participating in the Master of Global Trade, I can unfold my potential and become a progressive, humble digital activist to facilitate sustainable global trade.”
Yen Le has a decade of experience in marketing. She is currently the Vaccine Consumer Manager within the Vaccine Business Unit at MSD, a leading research-intensive biopharmaceutical company. In this role, she is responsible for managing digital strategies and campaigns to promote the brand and integrate consumer education programs for online and offline activation. Her work is focused on managing the consumer experience, overcoming barriers and identifying opportunities for the company.
Prior to joining MSD, Yen served as Digital Manager at Danone Specialized Nutrition in Vietnam, a leading food and beverage company working across 120 markets and ranked number one globally for its plant-based and dairy products. She has also held marketing roles at Perfetti, Lazada and Savills Vietnam.
Yen holds a Bachelor of Commerce in Marketing from Van Lang University in Vietnam, which she earned in 2016. She also received a Master of Global Trade from RMIT University through the Hinrich Global Trade Leader Scholarship Program in 2022.
I firmly believe that the Master of Global Trade offered by the Hinrich Foundation and RMIT University will provide me with essential knowledge to cope with any future turmoil and seize available business opportunities. The program offers a comprehensive curriculum of not only commerce and leadership perspectives, but also data analytics, logistics, technology and management across cultures. The program is the all-in-one package that I have been looking for.
Becoming a cross-cultural digital activist who can deliver meaningful value to my organization and community in the near future is my goal, as it is well aligned with my ambition. By attending this program, I expect to learn and develop my potential so that we can grow together as a strong and valuable community. I would like to contribute to the organization to support sustainable global trade in general, as well as digital marketplaces.