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Michael Bones Innolux Group Asia MGT '21

Michael Bones


United Kingdom


RMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2021
Co-sponsor: Innolux Group


Associate CEO
Innolux Group, Ho Chi Minh City, Vietnam
“The Master of Global Trade program will provide me with tools and experience to appraise and adapt our current operations practices from a new perspective.”

Alumni background

Michael is the Associate CEO at Innolux, where he has worked for five years. Established in 2011, Innolux Group Asia is a leading premium footwear developer and manufacturer based in Vietnam.

Michael is responsible for supporting the operations team and leading the Business Development unit ensuring customer satisfaction. He has also held positions of Business Development Executive and Development & Merchandising Manager.

Michael often represents Innolux at International Footwear exhibitions and events. Most recently, he was a Guest Speaker at the annual China & Asia Footwear Summit held in Guangzhou, China. Michael has credits in Applied Professional Development from the University of Derby in 2010.

Michael completed his RMIT University Graduate Diploma of Global Trade through the Hinrich Global Trade Leader Scholarship. He is continuing his studies to earn his Master of Global Trade, class of ‘21.

Personal statement

I have been fortunate to accrue 12 years of professional experience working in fast-growing, multinational companies, which are heavily influenced by the ever-changing effects of global trade.

In 2015, I had the unique opportunity to undertake a key role in a footwear manufacturing start-up business in Vietnam. Since holding this position, I have gained valuable experience leading the business development of the company. Through effectively analyzing both the strengths and weaknesses of the industry, and modeling our business to operate sustainably, we have formed long-term partnerships with Europe’s most reputable footwear brands. 

With over 500 employees spread across 15 nationalities, our diverse and dedicated team is our biggest asset. As we look to further expand our team and activity, we must be able to continue to evolve our policies and working processes to best nurture and empower our team to achieve our goals. 

The Master of Global Trade program at RMIT University will provide me with the tools and experience to appraise and adapt our current practices, both in business development and our internal operations from a new perspective. I feel privileged to join the Hinrich Foundation community and receive unparalleled lessons from both the current and next generation of global trade leaders.