Associate Director – Marketing and Communications, Hinrich Foundation
Cheryl brings to the Foundation full-fledged branding, integrated marketing and communications experience across media publishing, consultancy, e-commerce, and events industries.
She is passionate about storytelling through visual content as well as driving impactful audience engagement in digital and offline spheres through data-oriented insights and meaningful partnerships.
Having helmed leadership roles in marketing and events for over a decade, her expertise spans the Asian region, and encompasses international trade media relations in addition to collaborating with government agencies in ASEAN and China.
Cheryl holds an MBA from the National University of Singapore.