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Hinrich Foundation Scholar Celeste Zeng NUS

Celeste Zeng




National University of Singapore
Master of Business Administration, Class of 2020


Regional Customer Officer, Asia Pacific Japan
SAP Consulting PTE, Ltd., Singapore
“A leader is not responsible for making decisions, his or her job is to ensure the best decisions are made.”

I was born in China and studied in Hong Kong, Singapore and the UK. I’ve always been curious about ways to blend ancient Chinese philosophies with modern management principles in business. I appreciate beauty of their differences and chemistry of their compatibilities.

Working in Marketing, Sales, Strategy and Corporate innovation teams, I enjoyed horizontal learning from different fields and will continue to sign up for new challenges. I also believe the best leaders think strategically and execute resiliently; I treasure opportunities in school or at work to observe and model different styles to form my own understanding of leadership.

I aspire to be a true global entrepreneur and I never stop preparing myself for it. Maybe I will never be as successful as I thought, but we call a dream a dream because it keeps you motivated and excited about the possibilities regardless of the reality. In the end, it’s the journey that matters.

All in all, I believe integrity, humility, empathy and curiosity is the winning recipe of leadership.