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Hinrich Foundation Scholar Cecilia Long HKBU

Cecilia Long




Hong Kong Baptist University
Hong Kong SAR
Bachelor of Business Administration, Class of 2020


Analyst Assistant
Coresight Research, Hong Kong SAR
“Making a constant effort to dig out interesting ways to promote global trade is my goal and my way of expressing my gratefulness to the Hinrich Foundation.”

Alumni background

Zhuoshi “Cecilia” Long has worked for Coresight Research in Hong Kong as Analyst Assistant, conducting market research on retail business and preparing regular marketing reports. She also manages the company’s social media content and publishes weekly insight reports for WeChat subscribers and daily posts on Weibo.

As a Hinrich Global Trade Leader Scholar, Cecilia completed her Bachelor of Business Administration (BBA) concentrating in Marketing at the Hong Kong Baptist University in 2020.

Personal statement

I aspire to promote global trade after graduation by starting a job in related field and learn from experienced industry leaders. I will develop myself along the way and hopefully I can inspire more people to promote international trade together with me. As always, I believe the world will be much better off with free trade among different countries and everyone should be able to enjoy prosperity beyond the limitations of borders. I consider myself a proactive person and I am always looking for ways to challenge myself. I think I was chosen for this meaningful program because of my passion.

Even after joining the program, I constantly try to equip myself with new experiences. For example, I applied to be the scholar coordinator of Hinrich Foundation and I always work in fields beyond my major. I also helped man the international trade show organized by Hinrich Foundation to promote Asian products and interned at a 4A advertising company to strengthen the bond between international companies and consumers to boost trade.

I have strong faith in trade; I believe it is an essential way to better the living conditions of people around the world. Thanks to Hinrich Foundation, I have never been this close to my aspirations. Hinrich Foundation provides me with training to cultivate my skills and opportunities to expand my network. I will keep working to promote global trade and I hope I can inspire more people along the process.