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Abhishek Sinha Rytle MGT '22

Abhishek Sinha




RMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2022
Co-sponsor: Rytle Asia-Pacific


Vehicle Partner Manager
Joyride, Ho Chi Minh City, Vietnam

“The Hinrich Global Trade Leader Scholarship allows me to be a part of a community of like-minded professionals and industry leaders who can make sustainable global trade a reality.”

Scholar background

Abhishek Sinha has been working in the electric bicycle space for more than four years. Based in Vietnam, he is the Vehicle Partner Manager at Joyride, a Canadian start-up offering micro-mobility solutions for scooter-sharing and bike-sharing operators in over 200 global markets. His responsibilities include developing partnerships and scoping out projects focused on shared mobility and last-mile delivery.

Previously, Abhishek was the New Business Development and Market Expansion Manager for Asia-Pacific at Rytle, a German start-up offering sustainable and efficient last-mile logistics solutions via electric cargo bicycles. Before that, he was the Assistant Marketing Manager at Veer Yatra in India.

Abhishek received a Bachelor of Engineering in Electronics and Telecommunications from the Army Institute of Technology in India in 2016. He earned a Master of Science in Management from Singapore Management University in 2018 and a Master of Global Trade from RMIT University in Vietnam through the Hinrich Global Trade Leader Scholarship Program in 2022.

Personal statement

As the Regional Market Development Manager for a German electric bike startup, I am passionate about working in multicultural markets in the Asia Pacific. My interest is at the intersection of innovation, electric mobility and sustainable global trade, through which I can bring disruption in the last-mile delivery that benefits consumers, brands and cities.

Our company is in the process of establishing a manufacturing unit in Asia, with a keen focus on Vietnam. It is my responsibility to expand its presence in the fastest growing economy in Southeast Asia. With the scope defined by the Master of Global Trade program, I am poised to equip myself with crucial insights from subject matter experts. I am also excited to grow my network in the region through this opportunity.

RMIT University is the hub for innovation in Vietnam. The program will give me the ability to polish my knowledge and leadership skills with like-minded changemakers in the region to further develop additional projects in the region. I look forward to collaborating, designing and learning alongside other professionals in global trade who also believe that rebuilding the world, especially after this challenging year, cannot be done alone.