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Abhishek Sinha Rytle MGT '22

Abhishek Sinha




RMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2022
Co-sponsor: Rytle Asia-Pacific


Market Development Manager, APAC
Rytle Asia-Pacific, Ho Chi Minh City, Vietnam
“The Hinrich Global Trade Leader Scholarship allows me to be a part of a community of like-minded professionals and industry leaders who can make sustainable global trade a reality.”

Scholar background

Based in Vietnam, Abhishek Sinha is the New Business Development and Market Expansion Manager at Rytle, a German startup expanding in Asia Pacific that offers sustainable and efficient last mile logistics with electric cargo bicycles.

He is in charge of developing the strategies to expand the market and managing the sales pipeline in Vietnam, Indonesia, Philippines and Thailand. In his role, he liaises with clients, government authorities, research institutes and partners to propose trials for new types of electric vehicles for last mile delivery. He also manages key strategic partners in Singapore, India and China to build the final product and launch it in Japan and the Southeast Asia market.

Prior to joining RYTLE, he was an Assistant Marketing Manager for Veer Yatra in India in 2016.

He earned his Master of Science in Management at Singapore Management University in 2018. He received his Bachelor of Engineering in Electronics and Telecommunications from Army Institute of Technology in India in 2016.

Personal statement

As the Regional Market Development Manager for a German electric bike startup, I am passionate about working in multicultural markets in the Asia Pacific. My interest is at the intersection of innovation, electric mobility and sustainable global trade, through which I can bring disruption in the last-mile delivery that benefits consumers, brands and cities.

Our company is in the process of establishing a manufacturing unit in Asia, with a keen focus on Vietnam. It is my responsibility to expand its presence in the fastest growing economy in Southeast Asia. With the scope defined by the Master of Global Trade program, I am poised to equip myself with crucial insights from subject matter experts. I am also excited to grow my network in the region through this opportunity.

RMIT University is the hub for innovation in Vietnam. The program will give me the ability to polish my knowledge and leadership skills with like-minded changemakers in the region to further develop additional projects in the region. I look forward to collaborating, designing and learning alongside other professionals in global trade who also believe that rebuilding the world, especially after this challenging year, cannot be done alone.