3. Be frank and honest about what sacrifices or trade-offs might be required.

If the US will focus its trade relationships on countries that share its values and geostrategic outlook, what might that cost, and why is it necessary? It is likely that citizens will feel it in their wallets and companies will see it in their bottom lines. People have a surprising capacity to sacrifice when they can see the necessity for, and the long-term benefit from, these sacrifices. Sugarcoating the costs could result in squandered credibility.

4. What should be expected of US companies in this new era?

US companies have been at liberty to essentially act as “free agents,” pursuing profitability in their trade, investment, and sourcing decisions, even when their actions run contrary to US national interests. We need a debate on whether that still holds today. In 1953, the President of General Motors essentially told the US Senate during Congressional testimony that “what’s good for GM is good for America and what’s good for America is good for GM." If Tim Cook were to make a similar claim today about Apple, it would elicit derisive laughter. This is a fundamental question that deserves thoughtful discussion.

5. Is the application of values to trading relationships absolute or relative?

For instance, if the US bans importation of running shoes from one country perceived to be in violation of human rights, by the same logic, shouldn’t the importation of oil from another country with a questionable human rights record also be banned? If not, explain the standards that will be applied and the basis for giving some a free pass.

6. Has the US given up on the WTO?

The idea of having a global trade referee to keep everyone in line and ensure that the trade rulebook is kept up to date is immensely appealing. Unfortunately, the WTO has not been able to adequately play this role and has been relegated to the sidelines. Does the US still see a useful role for the WTO, and if so, what is it? Mind the hypocrisy. If the US feels entitled to break obsolescent trade rules when it suits its interests, can it criticize others for doing the same?

7. Spell out the operating thesis behind the US’ new approach to trade.