HINRICH SCHOLARSHIPRMIT University
Ho Chi Minh City, Vietnam
Master of Global Trade, Class of 2021
Co-sponsor: AdAsia Media
CURRENT EMPLOYMENTAssistant to the Chairman
Vingroup, Ho Chi Minh City, Vietnam
“One of the challenges and rewards of education is the opportunity to disrupt our own narratives, and this program provides that opportunity.”
Based in Ho Chi Minh City, Vietnam, Phuong is former Country Manager for AdAsia Media. Founded in 2016, AdAsia is the marketing technology-focused business of AnyMind Group.
She is responsible for setting up, managing and driving growth for the group's technology and digital businesses in Vietnam. She also initiates strategic relationships, proposes marketing solutions and maintains key clients.
Phuong has also been a Board of Management Member at AnyMind since 2018, and previously held managerial positions with MicroAd Vietnam. She earned her bachelor's degree in Media and Mass Communications from the Vietnam National University Ho Chi Minh - University of Social Sciences and Humanities in 2011.
Being a Regional Executive in the digital technology and service sector in Asia for the past four years, I came to realize that the future, not only of expertise or domain knowledge but also global value chains, could be disrupted through the uncertainty and digital capability of economies. Technology, in general, can be one of the key disruptors of any global trading activity.
To have a truly sustainable global organization, people, like myself, need a more strategic approach to global trade practices, regulations and trends. A higher education experience from global experts is crucial to my self-development to become a more impactful leader in the Asia region.
I am amazed to see how knowledgeable, professional and passionate the Hinrich Foundation team and its experts are in the way they teach and interact with us in our learning sessions. With these activities, I have expanded my industry knowledge and understanding of global business challenges and opportunities as an entrepreneur. I have also understood the larger picture of sustainable business strategies in practice.
As a young leader, I am determined to always empower other young people, especially women, to continually develop themselves and make an impact for their companies, organizations and communities. I can only do that through valuable educational experiences like taking the Master of Global Trade program, which will empower me to become a more capable, future global leader.